About

Reimagining Google Pay’s Onboarding Experience to Enhance User Activation and Retention

I joined the Google Pay Growth team in October 2020 as a Freelance Interaction Designer, where I was responsible for the successful launch of the new GPay app and addressing post-launch issues. My role involved envisioning the future onboarding UX to improve user acquisition, activation, and retention.

Press
Fast Company — 2021 Innovation by Design Award in finance →