For board game lovers
Mingo
Client / Year
Personal / 2018
Role
Creative Director
Product Designer
w/ Liz Liu
Duration
5 Weeks
Skills
UI/UX, Prototyping, Visual Design, Branding, IA
Tools
Origami Studio, Photoshop, Illustrator, Sketch, After Effects
Description
This project is about how to make planning easier and more fun, helping our friends to have a valuable time. The brief was to create a product for a person who likes to entertain and organize events for his/her friends.
The background of this project is my personal experiences. I often encounter the moments, such as ‘I wish I had Monopoly right now’ kind of like situations with friends.
Challenge
One of the biggest challenges we encountered while working on this project was how to make the planning process with friends far more effortless and simpler than using existing Facebook Events and group chats in the Messenger.
Problem
Making plans are hard.
Making plans with a group of friends are harder.
Solution
Service that rent games and plan for events easier.
Insight — Why planner?
People participate better to a specific plan.
Key feature
Make a plan and poll.
Origami Studio
Usability Prototype
Non-Mingo users
They can vote on a microsite.
Usability test
Polling revisions.
Persona
Ryan, he is a Heart-warmer.
First time user
Onboarding, browsing, and renting.
Touchpoints
From onboarding to polling.
What if
Mingo supports split payment feature.
Potential
Some of the possible services in the future.
Branding
Logo, icon, typography, and more.
Work process
Competitors we analyzed and referenced.
Sketches and wireframes.
Origami Studio